Client
ArcelorMittal is a global steel and mining company operating in over 60 countries, supplying key sectors including construction, automotive, and packaging.
ArcelorMittal is a global steel and mining company operating in over 60 countries, supplying key sectors including construction, automotive, and packaging.
Brief
Design a series of visually impactful brochures that elevate product perception, align with the global brand, and support both new product launches and ongoing marketing efforts in the UK.
Disciplines
Graphic Design · Brochure Design · Visual Storytelling
Graphic Design · Brochure Design · Visual Storytelling
Challenges
- Create strong visual storytelling for two brochures in the Whites and Greys colour ranges, ensuring clarity and emotional impact.
- Design the Hacierco 135 Steel brochure to support the product’s first-ever launch in the UK, balancing technical detail with visual appeal.
- Present complex technical data and product specifications in a clear and visually engaging format.
- Maintain consistency with ArcelorMittal’s global identity while evolving the visual language for UK audiences.
Outcome
The brochures successfully supported ArcelorMittal’s product positioning in the UK market. Based on the success of this work, ArcelorMittal now outsources all UK design work to UK Construction Marketing.
