Client
In-house project for UK Construction Marketing — a design and marketing agency specialising in the construction industry.
In-house project for UK Construction Marketing — a design and marketing agency specialising in the construction industry.
Brief
Modernise the existing logo, establish a broader visual identity, and develop collateral to improve brand recognition and effectively market agency services.
Disciplines
Brand & Visual Identity · Brand Systems · Environmental · Web & UI · Print & Editorial · Social Content · Presentations · Merchandise
Brand & Visual Identity · Brand Systems · Environmental · Web & UI · Print & Editorial · Social Content · Presentations · Merchandise
Key Objectives
- Refresh the logo while maintaining brand recognition and visual continuity.
- Develop a secondary colour palette to complement the core blue and red, while enhancing differentiation.
- Create adaptable social media templates that consistently promote both agency services and client work.
- Design an engaging expo shell for use at trade events to clearly communicate the agency’s offering in a crowded environment.
- Redesign the outdated website homepage to reflect the updated brand, communicate the agency’s construction niche, and improve client conversion flow.
Outcome
- The refreshed brand identity elevated the agency’s positioning and contributed to significant client base growth. Streamlined brand systems improved internal efficiency and external professionalism.
- Updated social content supported a 21% increase in LinkedIn followers and a 330% increase in uptake of social media services.
- The expo shell design helped generate over 200 new business leads and increased brand recognition within the construction sector.
