Client
Independent Asian fusion restaurant based in Paisley, Glasgow.
Independent Asian fusion restaurant based in Paisley, Glasgow.
Brief
Develop a distinctive brand identity and supporting collateral for the restaurant’s grand opening, aimed at attracting both local Scottish and Chinese communities.
Develop a distinctive brand identity and supporting collateral for the restaurant’s grand opening, aimed at attracting both local Scottish and Chinese communities.
Disciplines
Brand & Visual Identity · Environmental · Print & Editorial · Social Content · Merchandise
Brand & Visual Identity · Environmental · Print & Editorial · Social Content · Merchandise
Challenges
- The restaurant’s first-floor location required strong visual branding to draw in foot traffic from street level.
- The brand needed to resonate with both Scottish and Chinese audiences.
- The logo had to combine contemporary styling with noodles and the Chinese characters for "Grand Fusion."
- Bilingual menu design required careful visual hierarchy and readability across both languages.
- A tight turnaround meant delivering all assets ahead of the grand opening.
Outcome
Nearly two years on, the restaurant continues to thrive. The visual identity has supported strong visibility, high footfall, and consistent engagement, even from its upper-floor location. Positive customer reviews and recognisable branding point to a successful and lasting design outcome.
