Client: Millway is a family-owned construction company specialising in high-end bespoke country homes, refurbishments, extensions, and commercial building.
Brief: Refresh the existing logo and develop a cohesive visual identity to elevate the brand’s image, improve recognition, and appeal to a high-end residential and commercial client base.
Disciplines: Brand & Visual Identity · Brand Strategy · Print & Editorial · Environmental · Social Content · Web Design
Project Milestones
- Conducted full brand and competitor analysis to position Millway and guide future design and marketing.
- Modernised the logo and developed a recognisable icon mark, maintaining continuity with the original identity. The company previously had no consistent visual identity beyond a dated logo, resulting in an inconsistent brand presence.
- Created a complete tone of voice system and brand guidelines to ensure consistency across all touch-points.
- Designed two full-page print ads for Country Life Magazine, published in November 2024 and April 2025.
- Created a suite of brand assets to improve image, including signage, case studies, and vehicle branding.
- Established a social media presence with branded templates and copy aligned with the new identity.
- Conducted full brand and competitor analysis to position Millway and guide future design and marketing.
- Modernised the logo and developed a recognisable icon mark, maintaining continuity with the original identity. The company previously had no consistent visual identity beyond a dated logo, resulting in an inconsistent brand presence.
- Created a complete tone of voice system and brand guidelines to ensure consistency across all touch-points.
- Designed two full-page print ads for Country Life Magazine, published in November 2024 and April 2025.
- Created a suite of brand assets to improve image, including signage, case studies, and vehicle branding.
- Established a social media presence with branded templates and copy aligned with the new identity.
Outcome
The refreshed identity has positioned Millway as a polished and professional brand in the premium construction sector. The new collateral and digital presence significantly improved the brand's consistency and credibility, helping attract higher-value clients and creating a foundation for long-term brand growth.
The refreshed identity has positioned Millway as a polished and professional brand in the premium construction sector. The new collateral and digital presence significantly improved the brand's consistency and credibility, helping attract higher-value clients and creating a foundation for long-term brand growth.
