Client
Meister Masonry is a leading specialist stonemasonry contractor operating throughout the UK and overseas, with a production facility based in Gloucester.
Meister Masonry is a leading specialist stonemasonry contractor operating throughout the UK and overseas, with a production facility based in Gloucester.
Brief
Elevate the visual identity of an established brand with a strong industry reputation but outdated and inconsistent design across its communications. While working within the constraints of the existing logo, the goal was to modernise and unify brand collateral to reflect the quality of their work and reinforce credibility with high-end clients.
Elevate the visual identity of an established brand with a strong industry reputation but outdated and inconsistent design across its communications. While working within the constraints of the existing logo, the goal was to modernise and unify brand collateral to reflect the quality of their work and reinforce credibility with high-end clients.
Disciplines
Brand & Visual Identity · Marketing Collateral · Editorial Design · Social Content · Presentation Design · Email Marketing · Environmental Design · Photography
Brand & Visual Identity · Marketing Collateral · Editorial Design · Social Content · Presentation Design · Email Marketing · Environmental Design · Photography
Key Milestones
- Designed a tender document that successfully secured a £10M+ project.
- Worked with the existing logo to build a more cohesive and professional visual identity across all touchpoints.
- Updated outdated materials including social content, case studies, and CPD presentations to align with the desired brand image.
- Designed open day materials and conducted on-site photography to support event promotion.
- Created and wrote a quarterly Mailchimp newsletter to share company news and promote services.
- Developed signage, hoarding boards, and an ad for Handpicked Magazine.
- Designed an itinerary booklet for the company’s annual ski trip, attended by Meister’s largest clients.
Outcome
The updated brand materials helped position Meister Masonry as a more polished and credible industry leader.
Social engagement increased by 32%, and the open day event attracted over 100 attendees. The new collateral has improved perceptions of the company and better reflects the calibre of its work and clientele.
The updated brand materials helped position Meister Masonry as a more polished and credible industry leader.
Social engagement increased by 32%, and the open day event attracted over 100 attendees. The new collateral has improved perceptions of the company and better reflects the calibre of its work and clientele.
