Client
A leading provider of workplace mental health support, training, and employee assistance programmes (EAPs) for organisations across the UK and overseas.
A leading provider of workplace mental health support, training, and employee assistance programmes (EAPs) for organisations across the UK and overseas.
Brief
Update the existing visual identity to create a distinctive, cohesive look that sets the brand apart from competitors. Roll out a full suite of marketing and communications collateral using the new brand identity. Deliver monthly assets including custom illustrations, newsletters, posters, and video content.
Update the existing visual identity to create a distinctive, cohesive look that sets the brand apart from competitors. Roll out a full suite of marketing and communications collateral using the new brand identity. Deliver monthly assets including custom illustrations, newsletters, posters, and video content.
Disciplines
Brand & Visual Identity · Illustration · Print & Editorial · Social Content · Presentation Design · Video Production · Environmental
Brand & Visual Identity · Illustration · Print & Editorial · Social Content · Presentation Design · Video Production · Environmental
Key Deliverables
- Developed a refreshed brand identity and guidelines around the existing logo, including a new illustration colour palette.
- Illustrated a set of four expressive heads to represent key mental health challenges, along with a supporting icon set used across digital and print collateral — now core elements of the visual identity.
- Designed over 30 pieces of collateral including white-papers, explainers, guides, calendars, interactive PDFs, posters, brochures, flyers, business cards, and a sales presentation.
- Built a consistent social media presence by designing and writing branded posts tailored to wellbeing themes.
- Delivered monthly custom Corporate Memphis-style illustrations and white-labelled newsletter designs for clients including Costco, William Hill, and McLaren Automotive.
- Completed full end-to-end video production, including on-site filming with professional equipment, editing, and basic motion graphics.
Outcome
The updated brand identity has impoved the organisation’s presence in a crowded market, resulting in stronger brand recognition and increased engagement across web and social media. The flexible design system and visual storytelling assets have made it easier to support ongoing campaigns, build trust with corporate clients, and grow the business’s reputation.
The updated brand identity has impoved the organisation’s presence in a crowded market, resulting in stronger brand recognition and increased engagement across web and social media. The flexible design system and visual storytelling assets have made it easier to support ongoing campaigns, build trust with corporate clients, and grow the business’s reputation.
